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Authentic Marketing

Characterized throughout my career as real, genuine and authentic. Highly experienced Event Marketing professional who has spent her career as a joyful brand ambassador that brings social camaraderie to any project. I do this through my personable style that engages and draws together like-minded people in a positive manner.

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Experience

Present

Owner, Edwards Consulting

Building partnerships and connecting people through shared experiences that brings joy and personal education.

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I do this by the three areas I'm known for:

  • Creative Problem Solving

  • Effective and Skilled Communicator

  • Authentic and Genuine Approach

March 2022 - March 2023

Event Manager

Mayer Lutheran High School

Project Manager for annual fund raising event.

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This fundraising Gala is the sole mechanism this school uses annually to fund financial aid scholarships awarded to families who choose to invest in a Christian Education.  

Raised over $105K

July 2021 - May 2022

Event Project Manager

Philips USA

Lead for housing and ancillary meetings for largest tradeshow that resulted in 13% reduction in housing costs.


Collaborative leader to identify strategy, logistics and KPI for tiered 2 and 3 events.

August 2021 - December 2021

Field Marketing Manager

Origina Inc.

Organized and facilitated new office expansion event into the US. Vetted Federal, State and Local government delegates to celebrate Ireland based company expanding to the US. Organized media and press coverage during event.​


Built and identified event market opportunity in midst of pandemic.

Established channel (in person vs. remote) and engagement during pandemic.

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Innate Character Traits

Home: Skills

CliftonStrengths:


Positivity

Empathy

Context

Activator

Maximizer

Advanced

Predictive Index Behavioral Assessment:


Promoter; a casual, uninhibited and persuasive extravert with a tendency for informality 

Advanced

Builds and leverages relationships to get work done

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Promotes teamwork by actively sharing authority

Advanced

Education

Organization Communications, BA


Winona State University, Minnesota

Certified Professional Project Management, (CPPM)


University of St. Thomas

Certified Digital Marketing Professional,    (CDMP)


University of St. Thomas

Home: Education

Contact

Minneapolis, Minnesota

612.306.7500

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